It’s in our DNA

Creating sustainable hair products isn’t a trend or a box-tick for us, it’s our why. We’ve been doing stuff that considers the planet, and everything living on it, for over 30 years.

Here are a few things we do today that we’re a tad proud of.

Certified Organic Ingredients

Organic agriculture considers the medium and long-term effects of its impact on various eco-systems avoiding harmful herbicides, pesticides and fungicides that damage the soils, flora, fauna and insects crucial to a healthy planet.

100% PCR Plastic

We house our products in bottles made from waste plastic that’s already been produced and used before. We’re proud to be part of the solution to the world’s plastic issues by supporting post-consumer recycled innovations.

No Ammonia Hair Dye

We found alternatives to undesirable ingredients - like ammonia, resorcinol, naphthol, propylene glycol - years ago. And we continue to drive change that makes hairdressing a safer and more sustainable industry for all concerned.

Vegan Friendly & Cruelty Free

Why should animals come to harm for our beauty? The simple answer is, they shouldn’t. We’ve never used products that are tested on animals and we never will.

Made in the UK

We make our products ourselves adhering to the most stringent manufacturing standards in the world, paying fair wages and ensuring a supportive and inclusive environment for all. And the quality of our formulations is second-to-none.